“Type design moves at the pace of the most conservative reader. The good type-designer therefore realizes that, for a new font to be successful, it has to be so good that only very few recognize its novelty.” MovingRealizingSuccessfulDesignTypeReaderConservativeDesignerBeing SuccessfulPaceNoveltyTypographyGraphic ArtistGraphic DesignerFontsDesign And ArtTypefaces Author:Stanley Morison
