“The buyer is always tuned in to one radio station: WIIFM (What's In It For Me). The rest is filtered out as noise.” MarketingBrandingNetworkingSalesBranding QuotesCustomer ExperienceNetworking QuotesCommunicationsCustomerElevator Pitch Book:Clarity Wins: Get Heard. Get Referred. Source: Clarity Wins: Get Heard. Get Referred.