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Toru Iwatani Books

Video Game Designer

Toru Iwatani is a renowned video game designer, born on January 25, 1955. His contributions to the gaming industry are significant, especially during his tenure at Nintendo, where he designed iconic games such as 'Super Mario Bros.' His design philosophy and innovation have had a profound impact on the entire gaming industry.

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Games Eating Concepts

Author:Toru Iwatani

“So there I was, wondering what sort of things women would look for in a video game. I sat in cafÃ©s and listened to what they were talking about: mostly it was fashion and boyfriends. Neither of those was really the stuff of a good video game. Then they started talking about food - about cakes and sweets and fruit - and it hit me: that food and eating would be the thing to concentrate on to get the girls interested.”

Looks Would Be Girl Games Stuff Talking Wonder Fashion Sweet Eating Fruit Video Sat Cake Food And Eating

Author:Toru Iwatani

“I had no special training at all; I am completely self-taught. I don’t fit the mold of a visual arts designer or a graphic designer. I just had a strong concept about what a game designer is – someone who designs projects to make people happy. That’s his purpose.”