“What is snowboarding to me? I'd say it's when I feel passion. That is, if passion is a combination of utter joy, frustration and rage. It's my life.” IfsFeelsJoyPassionRageCombinationFrustrationSnowboarding Author:Travis Rice
“We're all doing what we love. It's how we express ourselves - operating in a space where you don't know if something is possible or not.” IfsKnowsSpace Author:Travis Rice
“Ya know it's funny, what's happening to us. Our lives have become digital. Our friends, now virtual. And, anything you could ever wanna know is just a click away. Experiencing the world through second hand information isn't enough. If we want authenticity we have to initiate it. We will never know our full potential unless we push ourselves to find it. It's this self-discovery that inevitably takes us to the wildest places on earth.” IfsKnowsWorldWantLifeSelfEnoughHandsHappensMotivationalEarthFunnyFriendshipOur LivesInformationBecomingInternetFindingsHappeningsDiscoveryExperienceSelf DiscoveryAuthenticityDigitalPushingInitiativeClicksInitiateFull PotentialSecond HandSnowboardingUntapped PotentialDigital RevolutionExperiencing The World Author:Travis Rice
“If we want authenticity, we have to initiate it. Self-discovery takes us to the wildest places on earth” IfsWantSelfEarthDiscoverySelf DiscoveryAuthenticityInitiateExperiencing The World Author:Travis Rice
“Experiencing the world through Endless secondhand information isn't enough. If we want authenticity we have to initiate it.” IfsWorldWantEnoughInformationEndlessAuthenticityInitiateExperiencing The World Author:Travis Rice