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Warren Berger

Warren Berger Books

Journalist

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“Why?”. Neurological research shows that merely wondering about an interesting question activates regions of the brain linked to reward-processing. Curiosity—the act of wondering—feels good in and of itself, and thus, questions beget more questions. Think of curiosity as a condition—“like an itch,” says the neuroscientist Charan Ranganath.”

“A beautiful question shifts the way we think about something and often sets in motion a process than can result in change. Entrepreneurs-o r at least the successful ones-do a great job asking beautiful questions. They almost have no choice -their whole reason for being is to disrupt, innovate, solve a problem no one else is solving.”