“If you don't talk to your customers, how will you know how to talk to your customers?” IfsKnowsKnow HowDesignCustomers Author:Will Evans
“True strategy is about placing bets and making hard choices under conditions of uncertainty, not about assuming plans can remove risk.” HardChoicesPlansRiskConditionsStrategyEntrepreneurAssumingUncertaintyRemove Author:Will Evans
“Socratic question: all plans? Some? Which ones? How do they do so?” PlansEntrepreneurSocratic Author:Will Evans
