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Notes from the Brand Stand: Thoughts on Emotional Branding from Someone Who Has Fought for Consumer Attention and Won

Book by Warren Kornblum · 4 quotes · Marketing Nonfiction, Brand Strategy, Trust

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Notes from the Brand Stand: Thoughts on Emotional Branding from Someone Who Has Fought for Consumer Attention and Won Quotes

“People might try a product for its features, but they stick with it because of feelings.”