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Notes from the Brand Stand: Thoughts on Emotional Branding from Someone Who Has Fought for Consumer Attention and Won

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Warren Kornblum

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“I know women are taught by other women that they must never admit the full truth to a man. But the highest form of affection is based on full sincerity on both sides. Not being men, these women don't know that in looking back on those he has had tender relations with, a man's heart returns closest to her who was the soul of truth in her conduct. The better class of man, even if caught by airy affectations of dodging and parrying, is not retained by them. A Nemesis attends the woman who plays the game of elusiveness too often, in the utter contempt for her that, sooner or later, her old admirers feel; under which they allow her to go unlamented to her grave.”

LoveTrust
Author:Thomas Hardy
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“Simon: You're in a dangerous line of work, Jayne. Odds are you'll be under my knife again, often. So I want you to understand one thing very clearly: No matter what you do or say or plot, no matter how you come down on us, I will never, ever harm you. You're on this table, you're safe... 'cause I'm your medic. And however little we may like or trust each other, we're on the same crew. Got the same troubles, same enemies, and more than enough of both. Now, we could circle each other and growl, sleep with one eye open, but that thought wearies me. I don't care what you've done, I don't know what you're planning on doing, but I'm trusting you. I think you should do the same. 'Cause I don't see this working any other way. River: Also, I can kill you with my brain.”

UnderstandingHumourTrustTeam WorkFireflyTruce
Author:Ben Edlund
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“Reality Check His lying is not contigent on who you are or what you do. His lying is not your fault. Lying is his choice and his problem, and if he makes that choice with you, he will make it with any other woman he’s with. That doesn’t mean you’re an angel and he’s the devil. It does mean that if he doesn’t like certain things about you, he has many ways to address them besides lying. If there are sexual problems between you, there are many resources available to help you. Nothing can change until you hold him responsible and accountable for lying and stop blaming yourself. The lies we tell ourselves to keep from seeing the truth about our lovers don’t feel like lies. They feel comfortable, familiar, and true. We repeat them like a mantra and cling to them like security blankets, hoping to calm ourselves and regain our sense that the world works the way we believe it ought to. Self-lies are false friends we look to for comfort and protection—and for a short time they may make us feel better. But we can only keep the truth at bay for so long. Our self-lies can’t erase his lies, and as we’ll see, the longer we try to pretend they can, the more we deepen the hurt.”

TrustLiesDeceitLieLiarCognitive DissonanceRelationship ProblemsPathological LyingCompulsive Lying
Author:Susan Forward
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“Give me your trust, said the Aes Sedai. On my shoulders I support the sky. Trust me to know and to do what is best, And I will take care of the rest. But trust is the color of a dark seed growing. Trust is the color of a heart's blood flowing. Trust is the color of a soul's last breath. Trust is the color of death. Give me your trust said the queen on her throne, for I must bear the burden alone. Trust me to lead and to judge and to rule, and no man will think you a fool. But trust is the sound of the grave-dog's bark. Trust is the sound of betrayal in the dark. Trust is the sound of a soul's last breath. Trust is the sound of death.”

Trust
Book:Lord of Chaos
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“BETRAYAL No failure in Life, whether of love or money, is ever really that simple; it usually involves a type of a shadowy betrayal, buried in a secret, mass grave of shared hopes and dreams. That universal mass grave exists in a private cemetery that most... both those suffering from the loss, but especially those committing the betrayal, refuse to acknowledge its existence. When you realize you've been deeply betrayed, fear really hits you. That's what you feel first. And then it's anger and frustration. Then disspointment and disilussionment. Part of the problem is how little we understand about the ultimate effects and consequences of betrayal on our hearts and spirits; and on trust and respect for our fellow brothers and sisters. In writing, there are only really a few good stories to tell, and in the end, and betrayal and the failure of love is one of the most powerful stories to tell. Tragedy in life normally comes with betrayal and compromise- by trading in our integrity and failing to treat life and others in our life, with respect and dignity. That's really where the truest and the most tragic failures comes from... they come making the choice to betray another soul, and in turn, giving up a peice of your own.”

LovePainTrustBetrayal
Book:Mi Vida
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