“A brand that feels human earns something no algorithm can replicate: trust”
Source: Notes from the Brand Stand: Thoughts on Emotional Branding from Someone Who Has Fought for Consumer Attention and Won
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Famous Warren Kornblum Quotes
“Tomorrow’s brands will not out-code each other. They will out-care each other.”
Source: Notes from the Brand Stand: Thoughts on Emotional Branding from Someone Who Has Fought for Consumer Attention and Won