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Yvon Chouinard

Yvon Chouinard Quotes

Rock climber

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Famous Yvon Chouinard Quotes

“We took special pride in the fact that climbing rocks and icefalls had no economic value in society...We were like a wild species living in the edges of an ecosystem - adaptable, resilient and tough.”

FactsValuesEconomicSpecialRocksAdventurePrideToughSpeciesEdgesClimbingResilientEcosystemsAdaptableEconomic ValueValues In Society
Book:Let My People Go Surfing: The Education of a Reluctant Businessman
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“While our managers debated what steps to take to address the sales and cash-flow crisis, I began to lead week-long employee seminars in what we called Philosophies. We'd take a busload at a time to places like Yosemite or the Marin Headlands above San Francisco, camp out, and gather under the trees to talk. The goal was to teach every employee in the company our business and environmental ethics and values.”

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Author:Yvon Chouinard
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“I took a dozen of our top managers to Argentina, to the windswept mountains of the real Patagonia, for a walkabout. In the course of roaming around those wild lands, we asked ourselves why we were in business and what kind of business we wanted Patagonia to be. A billion-dollar company? Okay, but not if it meant we had to make products we couldn't be proud of. And we discussed what we could do to help stem the environmental harm we caused as a company. We talked about the values we had in common, and the shared culture that had brought everyone to Patagonia, Inc., and not another company.”

IfsKindRealHelpingWantedValuesCultureCoursesCommonBusinessCompanyLandProductsProudMountainOkayDollarsEnvironmentalHarmBillionsManagersDozenStemBe ProudArgentinaRoamingPatagoniaRoaming Around
Book:Let My People Go Surfing: The Education of a Reluctant Businessman--Including 10 More Years of Business Unusual
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