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Yvon Chouinard

Yvon Chouinard Quotes

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Famous Yvon Chouinard Quotes

“We grow by letting the customer tell us. So when the customer tells us that they're frustrated, that they just got their catalogue and we're already out of a product they wanted, then it tells me that we're not making enough. We let the customer tell us instead of creating an artificial demand for our products. Any time you're making products that people don't need, you're at the mercy of the economy, you're at the mercy of whatever is going on. So we tried to avoid that situation.”

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Author:Yvon Chouinard
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“Hiring people with diverse backgrounds brings in a flexibility of thought and openness to new ways of doing things, as opposed to hiring clones from business schools who have been taught a codified way of doing business.”

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Book:Let My People Go Surfing: The Education of a Reluctant Businessman--Including 10 More Years of Business Unusual
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