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Quote by Yvon Chouinard

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Let My People Go Surfing: The Education of a Reluctant Businessman--Including 10 More Years of Business Unusual

In 'Let My People Go Surfing,' the author recounts his personal and professional journey, detailing his initial reluctance to enter the business world and his subsequent success in the surf industry. The book offers a candid look at his unconventional business practices and his commitment to creating a harmonious work environment. It also explores his philosophy on life, work, and the importance of balance between the two. more

Author

Yvon Chouinard
Yvon Chouinard

Yvon Chouinard is a celebrated rock climber and entrepreneur, co-founder of Patagonia, a leading outdoor clothing and gear company known for its sustainable business practices. Born on November 9, 1938, Chouinard's passion for climbing and environmental conservation has guided his career and personal life, making him a prominent figure in the outdoor industry. more

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“Evil doesn’t have to be an overt act; it can be merely the absence of good. If you have the ability, the resources, and the opportunity to do good and you do nothing, that can be evil.”

“Who are businesses really responsible to? Their customers? Shareholders? Employees? We would argue that it’s none of the above. Fundamentally, businesses are responsible to their resource base. Without a healthy environment there are no shareholders, no employees, no customers and no business.”

“When I die and go to hell, the devil is going to make me the marketing director for a cola company. I’ll be in charge of trying to sell a product that no one needs, is identical to its competition, and can’t be sold on its merits. I’d be competing head-on in the cola wars, on price, distribution, advertising, and promotion, which would indeed be hell for me. Remember, I’m the kid who couldn’t play competitive games. I’d much rather design and sell products so good and unique that they have no competition.”