“Framing is how spellcasting works in the real world. Just by describing something or giving it a name, you called it into being. Well chosen frame can determine what’s relevant, what’s important, or what’s good. When you frame someone’s experience in a compelling way, you shape their expectations as well as their interpretation of events.” PsychologyFraming Book:Influence Is Your Superpower: The Science of Winning Hearts, Sparking Change, and Making Good Things Happen Source: Influence Is Your Superpower: The Science of Winning Hearts, Sparking Change, and Making Good Things Happen