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Quote by John Sculley

“Marketing is really theater. It's like staging a performance.”

Quote by John Sculley

Book:Odyssey: Pepsi to Apple-- a journey of adventure, ideas and the future

Work

Odyssey: Pepsi to Apple-- a journey of adventure, ideas and the future

The book delves into the history and impact of Pepsi and Apple, showcasing their contributions to the business world and the technological advancements they have driven. more

Author

John Sculley, born on April 6, 1939, is an accomplished businessman. He is known for his leadership that transformed Apple Inc. from a personal computer manufacturer into a consumer electronics and mobile communication giant. more

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