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Quote by R. J. Reynolds

“If our company is to survive and prosper, over the long term we must get our share of the youth market.”

Quote by R. J. Reynolds

Author

R. J. Reynolds (Richard Joshua Reynolds) was a prominent American businessman and a pioneer in the tobacco industry. Born on July 20, 1850, in Patrick County, Virginia, he founded the R. J. Reynolds Tobacco Company. Through innovative marketing and brand building, he transformed his company into one of the world's largest tobacco manufacturers. His strategies included promoting blended tobacco and introducing modern advertising techniques, profoundly influencing the U.S. tobacco industry. He died on July 29, 1918. more

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“First, let's look at the importance of the young adult in the cigarette market. In 1960, this young adult market , the 14 to 24 age group, represented 21% of the population. As seen by this chart, they will represent 27% of the population in 1975, they represent tomorrow's cigarette business, as this 14 -24 age group matures, they will account for a key share of the total cigarette volume -- for at least the next 25 years .”

Years Firsts Looks Age Young Next Groups Share Keys Tomorrow Adults Accounts Importance Young Adult Population Cigarette Volume 1960s

Author:R. J. Reynolds

“It should be said that we are presently, and I believe unfairly, constrained from directly promoting cigarettes to the youth market...Realistically, if our Company is to survive and prosper, over the long term, we must get our share of the youth market. In my opinion, this will require new brands tailored to the youth market.”

Ifs Should Believe Long Said I Believe Term Company Opinion Share Youth Brands Long Term Cigarette Promoting Tailored

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“Evidence is now available to indicate that the 14-to-18- year-old group is an increasing segment of the smoking population. RJR-T must soon establish a successful new brand in this market if our position in the industry is to be maintained over the long term.”

Ifs Years Long Term Successful Groups Position Industry Evidence Population Available Brands Long Term Smoking

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“If younger adults turn away from smoking, the industry will decline, just as a population which does not give birth will eventually dwindle.”

Ifs Giving Doe Turns Industry Birth Adults Population Smoking Decline

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“We strongly oppose warning labels on cigarette packs for several reasons: first and foremost, warning labels may improperly imply that it has been scientifically established that smoking causes disease”

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