“For corporations to be bedfellows with the arts is good business for both. The architecture that houses a company is a more visible statement than the president's in the annual report. Ditto interiors, particularly of offices and sometimes, dramatically, in plants. For solvent businesses, support of community cultural undertakings in music, drama, dance creates great goodwill. Also, the existence of such activities is often important to the executives and their families that companies want to keep or attract to keep.”
Quote by Malcolm Forbes
Author
Malcolm Forbes
Malcolm Forbes was an accomplished publisher, best known for his leadership of Forbes magazine, a globally renowned business and finance publication. Under his tenure, Forbes magazine was transformed into a global brand. more
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