“A reliable way to make people believe in falsehoods is frequent repetition, because familiarity is not easily distinguished from truth. Authoritarian institutions and marketers have always known this fact.”
Quote by Daniel Kahneman
Work
Thinking, Fast and Slow
This book delves into the intricacies of human cognition, examining how we make decisions and perceive the world. It contrasts two systems of thought: System 1, which operates automatically and quickly, with little or no effort, and System 2, which allocates attention to effortful mental activities, including complex computations. The author, Daniel Kahneman, a renowned psychologist, provides insights into biases, heuristics, and the role of chance in decision-making. more
Author
Daniel Kahneman
Daniel Kahneman is a renowned psychologist known for his work in behavioral economics and decision theory. Born on March 5, 1934, he is of Israeli descent and has worked and studied in Israel, the United States, and Canada. Kahneman's research has had a profound impact on modern economics, psychology, and business decision-making. more
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