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Quote by Donald A. Norman

“We delude ourselves if we believe that skilled behavior is easy, that it can come about without effort. We forget the years of tuning, of learning and practice it takes to be skilled at even the most fundamental of human activities: eating, walking, talking, reading, and writing. It is tempting to want instant gratification - immediate expert performance and experiential pleasure - but the truth is that this primarily occurs only after considerable amounts of accretion and tuning.”

Quote by Donald A. Norman

Author

Donald A. Norman
Donald A. Norman

Donald A. Norman, born on December 25, 1935, is a renowned author. His work primarily focuses on human factors engineering, design psychology, and user experience. more

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