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Quote by Philip Kotler

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Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know

Covering a wide range of topics from A to Z, the book delves into 80 critical marketing concepts that are essential for managers to grasp. It serves as a resource for developing effective marketing strategies and enhancing business performance. more

Author

Philip Kotler
Philip Kotler

Philip Kotler (born May 27, 1931) is an American marketing author, consultant, and professor emeritus at Northwestern University's Kellogg School of Management. Widely recognized as the "father of modern marketing," he revolutionized the field by transforming marketing from a sales-oriented activity into a strategic management discipline. His seminal textbook "Marketing Management" (first published in 1967) remains a global standard in business education. Kotler's work emphasizes customer value, market segmentation, and brand building. He has authored over 60 books, including "Marketing 3.0" and "Marketing 4.0," and has influenced corporate strategy, social marketing, and city branding. His theories continue to shape marketing practice worldwide. more

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