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Quote by Wally Olins

“Brands and branding are the most significant gifts that commerce has ever made to popular culture. Branding has moved so far beyond its commercial origins that its impact is virtually immeasurable in social and cultural terms.”

Quote by Wally Olins

Author

Wally Olins was a significant figure in the fields of brand strategy and design. His career spanned brand strategy, design management, and consulting, where he provided strategic guidance to numerous renowned brands. Olins, with his unique perspective and innovative thinking, promoted the importance of brand design on a global scale. more

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