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Quote by Emmett Shear

“I wish I could tell you the recipe for figuring out who the target user is for your product and who your users should be, but... there isn't a recipe. It comes down to think really hard and use your judgement to figure out who you're really building this for.”

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Emmett Shear

Emmett Shear, born in 1983, is an influential entrepreneur in the internet industry. He is known for his innovative work in social media and online video platforms. more

“This is true for most new products. The majority of people you're competing with are non-users. They are people who have never used your service before. And what they say is actually the most important. What they say is the thing that blocks you from expanding the size of your market with your features.”

People Important Used Products Majority Size Block Features Users Competing Expanding New Products

Author:Emmett Shear

“That's actually one of the most disappointing things about doing user interviews and user feedback, which is why I think... people don't do it. You're going to get negative news about your favorite pet feature most of the time.”

People Thinking News Negative Features Interviews Pet Users Feedback Disappointing Your Favorite

Author:Emmett Shear

Quote by Emmett Shear

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