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Quote by Emmett Shear

“Users think they know what they want, but you get the horseless carriage effect where you're getting asked for a faster horse.”

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Emmett Shear

Emmett Shear, born in 1983, is an influential entrepreneur in the internet industry. He is known for his innovative work in social media and online video platforms. more

“This is true for most new products. The majority of people you're competing with are non-users. They are people who have never used your service before. And what they say is actually the most important. What they say is the thing that blocks you from expanding the size of your market with your features.”

People Important Used Products Majority Size Block Features Users Competing Expanding New Products

Author:Emmett Shear

“That's actually one of the most disappointing things about doing user interviews and user feedback, which is why I think... people don't do it. You're going to get negative news about your favorite pet feature most of the time.”

People Thinking News Negative Features Interviews Pet Users Feedback Disappointing Your Favorite

Author:Emmett Shear

“The most common mistakes are showing people your product- don't show them your product, it's sort of like telling them bout a feature.”

People Shows Common Mistake Products Features

Author:Emmett Shear

“You want to learn about what's already in their heads. You want to avoid putting things there.”

Want

Author:Emmett Shear

“The other mistake I think people make is talking to who's available rather than talking to who they need to talk to.”

People Thinking Needs Mistake Talking Available

Author:Emmett Shear

Quote by Emmett Shear

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