“By concentrating our attention on the effect rather than the causes, we can avoid the laborious, nearly impossible task of trying to detect and deflect the many psychological influences on liking.”
Quote by Robert Cialdini
Work
Influence: science and practice
This book delves into the science behind influence, examining various techniques and strategies that individuals use to persuade and convince others. It provides insights into the psychological underpinnings of influence and offers practical advice for understanding and utilizing these principles in everyday life. more
Author
Robert Cialdini
Robert Cialdini is a renowned psychologist and author, known for his pioneering research in the field of persuasion and influence. Born on April 27, 1945, he is a professor of psychology at the University of Arizona and an authority in the field of persuasion. more
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