“Sometimes clients have a sophisticated view of their design problem, sometimes they do not. I often spend time with the client redefining the problem, going back to the beginning. Often the problem is just a symptom. Sometimes you have to move back in order to move forward to understand what the nature of the solution should be.”
Quote by Saul Bass
Author
Saul Bass
Saul Bass was a celebrated graphic designer famous for his iconic film title sequences and logo designs. His work across film, television, and theater was characterized by its innovative and minimalist style. Bass's career began in the 1940s, and he is remembered for his memorable visuals in classic films. more