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Write More Good: An Absolutely Phony Guide

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The Bureau Chiefs

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“In French printer's jargon, cliche (which mimicked the sound of a mold striking molten metal) was a synonym for stereotype, which in turn evolved from the Greek for "solid impression." A stereotype was a printing plate that duplicated typography and that was used by the printer in lieu of the original. So a cliche is a word or phrase used over and over again in lieu of the original.”

WritingOriginalityStereotypeClichePrintingPrinting PressOn WritingWord Origins
Book:Sin and Syntax: How to Craft Wickedly Effective Prose
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“An age in rapid transition is one which exists on the frontier between two cultures and between conflicting technologies. Every moment of its consciousness is an act of translation of each of these cultures into the other. Today we live on the frontier between five centuries of mechanism and the new electronics, between the homogeneous and the simultaneous. It is painful but fruitful. The sixteenth century Renaissance was an age on the frontier between two thousand years of alphabetic and manuscript culture, on the one hand, and the new mechanism of repeatability and quantification, on the other.”

CultureRenaissancePrinting Press
Book:The Gutenbery Galaxy
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“..the kind of influence printing has had on modern sensibility… : the shattering of the intellectual experience into uniform and repeatable units, the establishment of a sense of homogeneity and continuity that generated, at a distance of centuries, the assembly line, and presided over the ideology of the mechanical age, as well as the cosmology of infinitesimal calculation.”

LanguageHistoryPrintingPrinting PressGutenberg Press
Book:Travels in Hyperreality
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