“Companies should strive to make the competition irrelevant by offering buyers a leap in value.”
Quote by W. Chan Kim
Work
Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant
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Author
W. Chan Kim
W. Chan Kim is a renowned business strategist and author. Born in 1952, he is known for his contributions to the field of strategic management. Kim, along with Renée Mauborgne, co-developed the concept of 'Blue Ocean Strategy,' which encourages companies to find uncontested market spaces to create new demand. His book, 'Blue Ocean Strategy,' has had a profound impact worldwide. more
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