“There's this myth that has been exacerbated by others that Starbucks means a $4 cup of coffee, which is not true.”
Quote by Howard Schultz
Author
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“This may sound a bit naive, but I got here by believing in big dreams.”
“We need to reinvent food at Starbucks. Less could be more.”
“We think of Starbucks not as a coffee company but a media company.”
“When it comes to Starbucks, I take every threat very personally.”
Source: Onward: How Starbucks Fought for Its Life Without Losing Its Soul
“When you start a company, it's a singular focus. You have the wind at your back.”
