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Quote by Simon Mainwaring

“There's an adage that is an apt description of the new dynamic at work between brands and consumers connected through social media: People support what they help to build. But now that many brands are launching community-driven cause marketing campaigns, the challenge becomes what to do next?”

Quote by Simon Mainwaring

Author

Simon Mainwaring

Simon Mainwaring is a renowned blogger born in 1967. He is highly respected in the blogosphere for his unique perspective and in-depth analysis, primarily focusing on marketing, brand building, and digital media. more

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“Ultimately, it's possible that social media platforms will be designed as templates that the users themselves customize in terms of the best way to express their community and experience of life, and brands will have to simply follow suit.”

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“We now see numerous examples of brands working together to address issues such as environmental degradations, climate control, pollution, poverty and disease.”

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“What is sure is that technological change is accelerating in all directions and, like children playing in a fountain, consumers are reveling in the experience.”

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“When a positive exchange between a brand and customers becomes quantifiable metrics, it encourages brand to provide better service, customer service to do a better job, and consumers to actively show their gratitude.”

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“With the never-ending stream of new social technologies, apps and platforms rolling out every day, its easy to get lost in the minutiae of social media. Yet for there to be effective change, especially within large, top-down, hierarchical institutions, a company must have an over-arching understanding of the new role it has to play.”

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“Without question, CEOs, executives and employees in companies in the United States and around the world have rallied to face the challenge of a social media marketplace.”

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“Every country has the government it deserves.”

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