“Any seeming deception in a statement is costly, not only in the expense of the advertising but in the detrimental effect produced upon the customer, who believes she has been misled.”
Quote by John Wanamaker
Author
John Wanamaker
John Wanamaker, born on July 11, 1838, was a prominent American merchant. He founded the eponymous department store, John Wanamaker & Co., which became one of the largest department stores in the United States in the late 19th and early 20th centuries. Wanamaker was known for his innovative business ideas and his emphasis on customer service. more