“The length of the life of the consumer of the product is, to the vast majority of food manufacturers, not nearly as important as the product’s shelf life.”
“In the West the word “delicious” is likely to conjure up something laced with sugar, fat and salt, whereas in Japan it signifies a flavour found in mushrooms, grilled fish and light broths.”
Source: First Bite: How We Learn to Eat
“The Japanese only really started eating what we think of as Japanese food in the years after the Second World War.”
Source: First Bite: How We Learn to Eat
“Resolve, and thou art free.”
Source: Flower-de-Luce, and the Masque of Pandora
“Japan has somehow managed to achieve the ideal attitude to eating: an obsession with culinary pleasure that is actually conductive to health.”
Source: First Bite: How We Learn to Eat
“Japanese cuisine did not change all at once but in stages.”
Source: First Bite: How We Learn to Eat
“If we consistently eat less sugar, it actually changes our sense of sweetness.”
Source: First Bite: How We Learn to Eat
“When eating goes wrong, the antidote is not a life without food, but figuring out how we can bring ourselves to eat new food in new ways.”
Source: First Bite: How We Learn to Eat
“If you can improve the eating, the rest of life gets a little better too.”
Source: First Bite: How We Learn to Eat
“Part of the magic of childhood for most of us, looking back, was the sensation of freedom in your own body - the feeling that these legs were made for skipping.”
Source: First Bite: How We Learn to Eat