“New wisdom is the wisdom that whispers to us to pursue detachment. It is the wisdom that, steady as breath work, releases us from our monkey-mind grip on exactly how life needs to look and sound. We don’t even have to obsess about how long an idea will be relevant, trusting the universe that when the idea’s time has expired an even more useful one will appear to replace it.”
Source: Sending Signals: Amplify the Reach, Resonance and Results of Your Ideas
“Sending resonant signals is also different from merely adding to a cultural echo chamber. That’s because of the unique flavor of your own authority and experience, origins and obstacles. All the why’s you’ve addressed in terms of author, audience, topic and timing. Delineated in these ways, your big, generous idea, located at the edges of the possible, becomes a complementary addition to a rich and harmonic symphony. Complementary yet undeniably distinctive.”
Source: Sending Signals: Amplify the Reach, Resonance and Results of Your Ideas
“A good story beats great information.”
“Jargon is language people can hide behind. The mark of the master is the ability and confidence to put things simply.”
Source: Business Storytelling from Hype to Hack: How Do Stories Work? Unlock the Software of the Mind
“Your entire presentation is the story.”
Source: Business Storytelling Guide: Creating business presentations using storytelling techniques
“The focus of your presentation is the audience. You are missing the point if you focus on a product or your company.”
Source: Business Storytelling Guide: Creating business presentations using storytelling techniques
“Experience shows that, once you start using the business storytelling process, you are unlikely to return to your old methods.”
“Since the opposition (shadow) is capable of preventing the audience (hero) from achieving success, the goal of a business narrative is to defeat the opposition (shadow).”
Source: Business Storytelling Guide: Creating business presentations using storytelling techniques
“When developing a business story, keep in mind that the opposition character (shadow) is just as important as the audience character (hero) is.”
Source: Business Storytelling Guide: Creating business presentations using storytelling techniques
“As your business is unique, your statement also needs to be. It has to reflect who you are and how you are different from others.”