“When developing a business story, keep in mind that the opposition character (shadow) is just as important as the audience character (hero) is.”
Source: Business Storytelling Guide: Creating business presentations using storytelling techniques
“As your business is unique, your statement also needs to be. It has to reflect who you are and how you are different from others.”
“Life is hard and we need people who’ve been in the thick of it to tell us a little something of how to survive and, also, thrive.”
Source: Sending Signals: Amplify the Reach, Resonance and Results of Your Ideas
“The beauty of ideas is that many can co-exist at the same time and propel new leaps in our personal and collective evolution.”
Source: Sending Signals: Amplify the Reach, Resonance and Results of Your Ideas
“As an audience it seems we’re as good as saying, “I’ll pay attention to your idea if you…
* are already being taken seriously in some way
* have found your place (professionally or personally)
* believe strongly in something relevant to your idea
* are connecting (with ideas, with people) in meaningful ways
* are finding ways to be useful in the world
* are finding ways to achieve more of what you value
* have developed mastery and control
* are participating in interesting things
* and are radiating love and acceptance for self and others.”
Your chosen audience will have three or four things on that list they value most in their own lives. And because they do value those things so highly, they’ll be looking for those signals from you.”
Source: Sending Signals: Amplify the Reach, Resonance and Results of Your Ideas
“In today’s noisy marketplace, we need business storytelling more than ever to differentiate brands, products, and services. Too often, companies rely on description alone when marketing something. There’s a tendency to think that describing something is selling something. But it’s not. Description doesn’t create meaning. It creates information. Stories create meaning.”
Source: Win With Decency: How to Use Your Better Angels for Better Business
“When you’re sharing a story, humility allows you to shift the focus from yourself to your audience—to meet them where they are, not where you are. Your audience could be your customer, your employees, or other stakeholders. It’s anyone you want to influence.”
Source: Win With Decency: How to Use Your Better Angels for Better Business
“While the initial idea might have been a lone signal in an ocean of noise, through the power of collaboration it can be amplified in a way that resonates far and wide.”
Source: Sending Signals: Amplify the Reach, Resonance and Results of Your Ideas
“We work together under the assumption that words matter, deeply.”
Source: Sending Signals: Amplify the Reach, Resonance and Results of Your Ideas
“The best ideas are seeking out the maximum number of amplifiers and that this is the reproductive nature of generous ideas.”