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Quote by Douglass Hatcher

“In today’s noisy marketplace, we need business storytelling more than ever to differentiate brands, products, and services. Too often, companies rely on description alone when marketing something. There’s a tendency to think that describing something is selling something. But it’s not. Description doesn’t create meaning. It creates information. Stories create meaning.”

Quote by Douglass Hatcher

Book:Win With Decency: How to Use Your Better Angels for Better Business
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Win With Decency: How to Use Your Better Angels for Better Business

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Douglass Hatcher

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