“As an audience it seems we’re as good as saying, “I’ll pay attention to your idea if you…
* are already being taken seriously in some way
* have found your place (professionally or personally)
* believe strongly in something relevant to your idea
* are connecting (with ideas, with people) in meaningful ways
* are finding ways to be useful in the world
* are finding ways to achieve more of what you value
* have developed mastery and control
* are participating in interesting things
* and are radiating love and acceptance for self and others.”
Your chosen audience will have three or four things on that list they value most in their own lives. And because they do value those things so highly, they’ll be looking for those signals from you.”
Source: Sending Signals: Amplify the Reach, Resonance and Results of Your Ideas
“In today’s noisy marketplace, we need business storytelling more than ever to differentiate brands, products, and services. Too often, companies rely on description alone when marketing something. There’s a tendency to think that describing something is selling something. But it’s not. Description doesn’t create meaning. It creates information. Stories create meaning.”
Source: Win With Decency: How to Use Your Better Angels for Better Business
“When you’re sharing a story, humility allows you to shift the focus from yourself to your audience—to meet them where they are, not where you are. Your audience could be your customer, your employees, or other stakeholders. It’s anyone you want to influence.”
Source: Win With Decency: How to Use Your Better Angels for Better Business
“While the initial idea might have been a lone signal in an ocean of noise, through the power of collaboration it can be amplified in a way that resonates far and wide.”
Source: Sending Signals: Amplify the Reach, Resonance and Results of Your Ideas
“We work together under the assumption that words matter, deeply.”
Source: Sending Signals: Amplify the Reach, Resonance and Results of Your Ideas
“The best ideas are seeking out the maximum number of amplifiers and that this is the reproductive nature of generous ideas.”
“The biggest challenge for communicators today is found in the story of the loneliest whale in the world. This whale—nicknamed Blue 52 by scientists in the early nineties—was discovered traversing the seas and singing on a unique frequency. Year after year, its migration pathway took it across several thousand miles but, no matter how many signals it sent out, those signals failed to evoke a response from any of its own kind.”
Source: Sending Signals: Amplify the Reach, Resonance and Results of Your Ideas
“In terms of the lonely whale metaphor, sending signals out into the void without a clear vision for who it is you’re singing to is a sure way for that signal to be lost in the noise.”
Source: Sending Signals: Amplify the Reach, Resonance and Results of Your Ideas
“The best communicators encode their signals in a way that resonates not with everybody but with certain somebodies.”
Source: Sending Signals: Amplify the Reach, Resonance and Results of Your Ideas
“Big ideas are often big precisely because they defy categorization. But blame it on our human tendency to want some kind of peg to hang our hat on. So before you blow up the category, what your editors, copywriters and marketing department might want to know is, what’s the niche?”
Source: Sending Signals: Amplify the Reach, Resonance and Results of Your Ideas