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Quote by Luis Cubero

“Experience shows that, once you start using the business storytelling process, you are unlikely to return to your old methods.”

Quote by Luis Cubero

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Luis Cubero

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“As an audience it seems we’re as good as saying, “I’ll pay attention to your idea if you… * are already being taken seriously in some way * have found your place (professionally or personally) * believe strongly in something relevant to your idea * are connecting (with ideas, with people) in meaningful ways * are finding ways to be useful in the world * are finding ways to achieve more of what you value * have developed mastery and control * are participating in interesting things * and are radiating love and acceptance for self and others.” Your chosen audience will have three or four things on that list they value most in their own lives. And because they do value those things so highly, they’ll be looking for those signals from you.”

InspirationalWritingLanguageLeadershipSelf HelpCommunicationNonfictionReferenceBusiness StorytellingBooks About Books
Book:Sending Signals: Amplify the Reach, Resonance and Results of Your Ideas
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“In today’s noisy marketplace, we need business storytelling more than ever to differentiate brands, products, and services. Too often, companies rely on description alone when marketing something. There’s a tendency to think that describing something is selling something. But it’s not. Description doesn’t create meaning. It creates information. Stories create meaning.”

MeaningMarketing QuotesBusiness Storytelling
Book:Win With Decency: How to Use Your Better Angels for Better Business
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“When you’re sharing a story, humility allows you to shift the focus from yourself to your audience—to meet them where they are, not where you are. Your audience could be your customer, your employees, or other stakeholders. It’s anyone you want to influence.”

Business QuotesHumility QuotesBusiness Storytelling
Book:Win With Decency: How to Use Your Better Angels for Better Business
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