“Testers for 7-Up consistently found consumers would report more lemon flavor in their product if they added 15% more yellow coloring TO THE PACKAGE.”
Quote by Malcolm Gladwell
Work
Blink: The Power of Thinking Without Thinking
Malcolm Gladwell investigates how people make decisions in a split second, often without conscious thought, and how these 'blink' decisions can be both beneficial and detrimental. more
Author
Malcolm Gladwell
Malcolm Gladwell is a Canadian journalist and author known for his insightful analysis of social psychology and business. His works explore the psychological mechanisms behind human behavior, decision-making, and success. more
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