“I try and be as stupid as possible regarding my profession, which means I try to look at as few design magazines as possible.”
Quote by Ettore Sottsass
Author
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Source: Typographie
“I warn you against believing that advertising is a science.”
“The word design is everything and nothing. The design and the product itself are inseparable.”
Source: The Unpublished David Ogilvy
“Stick to your knitting (what you're good at), don't compromise, and don't suffer fools.”
