“To achieve originality we need to abandon the comforts of habit, reason, and the approval of our peers, and strike out in new directions.”
Quote by Marty Neumeier
Work
The Brand Gap, Revised Edition
This book explores the critical gap that exists between business strategy and design execution in brand building. It provides a framework for integrating design thinking into business strategy, helping organizations bridge the gap and create more effective and cohesive brands. The revised edition includes updated case studies and insights to reflect current trends and practices in the field of branding. more
Author
Marty Neumeier
Marty Neumeier is a renowned author known for his works in the fields of branding and design. His books delve into brand strategy, design thinking, and visual language, having a profound impact on the global business and creative communities. more
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“When enough individuals arrive at the same gut feeling, a company can be said to have a brand.”
Source: The Brand Gap, Revised Edition
“Brand is not what you say it is. It’s what they say it is.”
Source: The Brand Flip: Why customers now run companies and how to profit from it
“A brand is a person’s gut feeling about a product, service or organization”
Source: The Designful Company: How to build a culture of nonstop innovation
“I think of a designer as a processor of information — like a scriptwriter or a novelist.”
“Through the ear, we shall enter the invisibility of things.”
“The hand opens to the word, opens to distance.”
Source: If There Were Anywhere But Desert: The Selected Poems of Edmond Jabès
“What is not grasped has all the chances to become real.”
Source: The Book of Questions: Volume II [Yaël; Elya; Aely; El, Or the Last Book]
Source: The Book of Questions: Volume I [The Book of Questions, The Book of Yukel, Return to the Book]