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Quote by Massimo Vignelli

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Massimo Vignelli
Massimo Vignelli

Massimo Vignelli is an Italian-American designer renowned for his contributions to graphic design, interior design, and environmental graphic design. His works include the iconic New York City subway logo, the American Airlines logo, and visual identity systems for numerous brands and institutions. more

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“I don't believe in doing thousands of cuts, then giving it to the editor to make the movie. 'Dump-truck directing' is my reference to that style of moviemaking. You have to know how to cut before you can shoot well. The lack of definition in movies today is appalling. Very few people know how to mount a narrative anymore. If a scene works in one cut, you don't need 10. Or it might need 10. Let's not make it 20.”