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Quote by Martin Sorrell

“What still amuses me a bit is that in F1 people see the race basically on TV screens. But I am sure new tracks will be built.”

Quote by Martin Sorrell

Author

Martin Sorrell, born on February 14, 1945, is an outstanding businessman with over 40 years of experience in the global advertising and marketing industry. He served as the CEO of WPP, one of the world's largest advertising and communications groups. Sorrell is renowned for his exceptional business acumen and leadership, driving the rapid growth and international expansion of WPP. more

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“If you run a country and want to put it on the global map you don't have so many choices. You can get the Olympics, the World Cup or a Formula One race. And the first two are only every four years - and you have them only once.”

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“The arguments of waste are heavily overdone, because what you do is to accelerate the infrastructure that you have to build anyway, like airports and roads, and in this case it happens much faster. So speaking of a roadmap, without being specific, I would still go for Asia, Latin America, Africa and the Middle East - that's what our clients are really interested in.”

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“Why not look at Indonesia? It will be the third biggest country in the world in population in 25 years' time - after India and China.”

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“You could think about Vietnam and at some point in time about Nigeria. And then you head to South America: Argentina, Columbia, Peru. Probably not all of them will have an F1 race, but they are definitely considering events.”

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“I definitely think anything I’d be in now is a permanent relationship.”

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“The challenges some European economies have are such that it makes it very difficult for them. You have to go where the growth is.”

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“When I think back to 2005, the fast growth markets - what we call the fast growth markets - were probably ten percent of our business. They are now 31 percent.”

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“That is again a romantic notion: the hero. I think people enjoy a much more levelled playing field where you have the ability for many people to become heroes.”

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“When you go back to the above names it was a very much narrower situation - the alternatives were far fewer. Today there is much more competition for the 'hero stakes'! And if you think about all the alternatives you have today to spend your time on, the pool of heroes is much broader. It was very much less back then.”

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“I interviewed Kim Kardashian recently and had a conversation with her mother. A lot of people have various thoughts about Kim Kardashian, her mother and her sisters, but it is an incredibly well thought through concept and branding. Each of the daughters appeals to a different segment of the market.”

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