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Quote by Claude C. Hopkins

“The one just consider the average reader s only once a reader, probably. And when you fail to tell them in that ad is something he may never know”

Quote by Claude C. Hopkins

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Claude C. Hopkins
Claude C. Hopkins

Claude C. Hopkins (1866-1932) was a pioneer in the advertising industry in the United States, often referred to as the father of modern advertising. He revolutionized the advertising industry through empirical research and scientific methods, profoundly influencing brand marketing and advertising creativity. more

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