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Quote by Nigel Walley

“TV needs advertising for more than just the money. Advertising plays a significant role in creating a dynamic and vibrant medium and needs to be at the heart of the experience.”

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Nigel Walley

Limited information is available about Nigel Walley, born on June 30, 1941, who is an individual of an unknown profession. more

“What makes a media company successful is how it copes with competitive markets in which people have a choice. Competition today is at a more intense level than it has ever before been because the barriers to providing information in the virtual world are so low and the choice of provider nearly infinite.”

People World Today Choices Levels Business Company Successful Media Information Lows Infinite Competition Intense Barriers Providing Providers Virtual World

Author:James Murdoch

“If cuts have to be made, the question then becomes which expenditure adds the least value? This is possibly what drives companies to reduce their advertising expenditure - simply because they do not understand its full value and especially as it is usually the single biggest investment on the balance sheet.”

Ifs Made Values Business Company Cutting Balance Add Investment Advertising Sheets Expenditures Balance Sheets

Author:Paul Dyson

“If businesses are to redeem themselves in the eyes of the public and regain the trust that they have lost, they should worry a lot more about what they stand for and entrust those with expertise in communication a much freer rein to express this in ways that people might recognise as being sincere and sympathetic, rather than stilted and formulaic.”

People Ifs Way Should Might Eye Lost Business Worry Communication Sincere Expertise Sympathetic Recognise Reins Being Sincere

Author:Nick Baker

“With more than half the population now checking their account balances more often as a direct result of the downturn, and with more of us comparing prices in virtually every market, it is natural to turn budget management into a skill, an accomplishment, a badge of lifestyle success.”

Turns Natural Results Business Half Balance Skills Direct Accounts Management Population Lifestyle Compare Budgets Accomplishment Badges Downturn

Author:Joe Staton

“I was asked what I thought about the recession. I thought about it and decided not to take part.”

Business Decided Recessions

Author:Sam Walton

“Smart recessionary marketing means not waiting for business to return to normal. Instead, you should cash in on this invaluable opportunity your more cautious competitors may be creating for you. If they pull back, your media investment works much harder.”

Ifs Should May Mean Opportunity Waiting Business Media Return Normal Creating Smart Harder Investment Marketing Cash Competitors Cautious Invaluable

Author:Sarah Carter

“Strategy doesn't change when hard times arrive. Consumers' willingness to try, and to stay loyal, remains, the goal. Winners know this; their brand focus and strategy remains consistent.”

Knows Trying Hard Goal Business Focus Remains Strategy Brands Consumers Winner Hard Times Consistent Willingness Loyal

Author:Andrew Seth Pringle-Pattison

Quote by Nigel Walley

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