“The way to improve productivity is not to bring in experts to talk about inputs - seed, equipment and materials, pesticides or water supply. The way to start is to provide an assured market, a fair price, and a system through which rural producers can market their produce which is reasonably efficient and can transfer to them the maximum share of the consumers' money. If such a structure is erected, the producers will then seek the inputs and materials they need to increase their production and productivity.”
Quote by Verghese Kurien
Author
Verghese Kurien
Verghese Kurien (November 26, 1921 – September 9, 2012) was an Indian entrepreneur and dairy engineer, widely known as the "Father of the White Revolution" in India. He founded Amul (Anand Milk Union Limited), which revolutionized India's dairy industry through a pioneering cooperative model. Under his leadership, India became the world's largest milk producer. His work helped millions of dairy farmers achieve economic empowerment. He received India's highest civilian honors, including the Padma Vibhushan and Padma Bhushan. more
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