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Quote by Al Ries

“It normally takes decades to build a brand... It's the forgetting of the old truth that allows a person to accept a new truth. You need to allow enough time for this forgetting to take place”

Quote by Al Ries

Author

Al Ries, born on November 14, 1926, is a renowned marketing and advertising author whose works have had a profound impact on marketing theory, particularly in the area of brand positioning. more

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