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Quote by Theodore Levitt

“The fact that a consistendy highly creative person is generally irresponsible in the sense that we have used this term is in part predictable from what is known about the freewheeling fantasies of very young children.”

Quote by Theodore Levitt

Author

Theodore Levitt
Theodore Levitt

Theodore Levitt was a prominent economist known for his groundbreaking work in marketing and business strategy. Born on March 1, 1925, and passing away on June 28, 2006, Levitt's ideas transformed the field of marketing by emphasizing the significance of customer needs and the role of innovation in business success. more

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“Every really good creative person in advertising has always had two noticeable characteristics. First, there was no subject he could not easily get interested in...Second, he was an extensive browser in all sorts of fields of information. For it is with the advertising man as with the cow: no browsing, no milk.”