Source: Marketing Myopia
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Famous Theodore Levitt Quotes
Source: Marketing for business growth
Source: Thinking About Management
Source: Marketing Myopia
“Creative people tend to pass the responsibility for getting down to brass tacks to others.”
“One should not focus on the differences between people but look for commonality and similarity.”
“People don’t want to buy a quarter-inch drill. They want to buy a quarter-inch hole!”
“A product is not a product unless it sells. Otherwise it is merely a museum piece.”
Source: Marketing Imagination: New, Expanded Edition
Source: Marketing for business growth
“Creativity is thinking up new things. Innovation is doing new things.”
“Ideas can be willed, and the imagination is their engine.”
Source: Marketing Imagination: New, Expanded Edition
Source: Marketing Imagination: New, Expanded Edition
“Kodak sells film, but they don't advertise film; they advertise memories.”
Source: Marketing for business growth
“Ideas are useless unless used.”
Source: Marketing for business growth
“Organizations exist to enable ordinary people to do extraordinary things.”
Source: Thinking About Management
“People don't want quarter-inch drills. They want quarter-inch holes.”
“The true purpose of a business is to create and keep a customer, not to make you money.”
Source: Marketing Imagination: New, Expanded Edition
Source: Marketing for business growth
“Experience comes from what we have done. Wisdom comes from what we have done badly.”
Source: Thinking About Management