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Quote by Theodore Levitt

“Customers buy 1/4 holes, not 1/4 bits.”

Quote by Theodore Levitt

Author

Theodore Levitt

Theodore Levitt was a prominent economist known for his groundbreaking work in marketing and business strategy. Born on March 1, 1925, and passing away on June 28, 2006, Levitt's ideas transformed the field of marketing by emphasizing the significance of customer needs and the role of innovation in business success. more

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