“An industry begins with the customer and his or her needs, not with a patent, a raw material, or a selling skill”
Book:Marketing Myopia
Quote by Theodore Levitt
Work
Marketing Myopia
This influential work delves into the concept of marketing myopia, arguing that companies should prioritize customer satisfaction and market orientation over mere product sales. The book emphasizes the importance of understanding customer needs and adapting to changing market conditions for sustainable business success. more
Author
Theodore Levitt
Theodore Levitt was a prominent economist known for his groundbreaking work in marketing and business strategy. Born on March 1, 1925, and passing away on June 28, 2006, Levitt's ideas transformed the field of marketing by emphasizing the significance of customer needs and the role of innovation in business success. more
You May Also Like
“Perfection is reachednot when there's nothing to add, but when there's nothing to take away.”
“The real art is knowing what to leave out, not what to put in.”
“If there is any way for that man to do the job wrong, he'll do it that way.”
“Requirements in mathematical language are no use unless they are easier to read than the code.”