“The purpose of a business is to get and keep a customer. Without customers, no amount of engineering wizardry, clever financing, or operations expertise can keep a company going.”
Quote by Theodore Levitt
Work
Marketing Imagination: New, Expanded Edition
This book explores the role of imagination in marketing, offering strategies and techniques for businesses to innovate and connect with their audience. The new, expanded edition includes updated case studies and additional chapters on emerging marketing trends. more
Author
Theodore Levitt
Theodore Levitt was a prominent economist known for his groundbreaking work in marketing and business strategy. Born on March 1, 1925, and passing away on June 28, 2006, Levitt's ideas transformed the field of marketing by emphasizing the significance of customer needs and the role of innovation in business success. more
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Source: Marketing for business growth
“Say what you say plainly, and then take responsibility for it.”
“The world is not changing if you don’t shoulder the burden of responsibility.”