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Quote by Theodore Levitt

“All organizations are hierarchical. At each level people serve under those above them. An organization is therefore a structured institution. If it is not structured, it is a mob. Mobs do not get things done, they destroy things.”

Book:Marketing for business growth

Work

Marketing for business growth

This book delves into various marketing strategies and tools designed to drive business growth. It covers topics such as market analysis, customer segmentation, branding, and promotional tactics, offering practical advice for businesses seeking to increase their market share and revenue. more

Author

Theodore Levitt

Theodore Levitt was a prominent economist known for his groundbreaking work in marketing and business strategy. Born on March 1, 1925, and passing away on June 28, 2006, Levitt's ideas transformed the field of marketing by emphasizing the significance of customer needs and the role of innovation in business success. more

“Selling concerns itself with the tricks and techniques of getting people to exchange their cash for your product. It is not concerned with the values that the exchange is all about. And it does not, as marketing invariable does, view the entire business process as consisting of a tightly integrated effort to discover, create, arouse and satisfy customer needs.”